Another FREE way to improve performance of your Facebook business page

Do you know how people are finding your Facebook page? One of the most powerful insights you can have in marketing is, knowing where your leads are coming from. On Facebook, we call these leads “fans” and it is important to understand how you are generating fans.

We all know that many of your Facebook fans find you through the posts, mentions, and likes thrust in front of them by Facebook’s News Feed. What you may not realize is that your page gets attention from other sources as well. Your website, your blog posts, Google & Bing search results, email signatures, maybe even the local Chamber of Commerce or other business groups you may be involved in! In this second business pages for beginners blog I will show you how Facebook gives you this information at your fingertips. After logging into your business page, find the button in the upper right corner labeled “See Insights.”



After clicking on the “See Insights” button you will find yourself on your insights homepage. This will be where we navigate to the many different statistics Facebook offers over the course of this blog series. Near the top of the screen you will see a bar of buttons that looks like this:



The fourth button from the left is labeled “Visits” and this is where we will be going for this blog. Click the “Visits” button and scroll to the bottom of the page. There you will find a graph titled “External Referrers” which looks like this:



You can see the list of referring sites across the top of this graph. In the graph above our listed referring sites are our company website (www.decklangroup.com), www.google.com, www.bing.com, and our company’s mobile site m.decklangroup.com. You may have more or fewer websites listed here, depending on your web presence. As you drag your cursor over the graph's different colors, it will snap to individual data points telling you the name of the referring site, the number of people who came from that site, and the date the referral was made.

You can also select a unit of time by clicking and dragging your cursor over the graph. For instance, you can highlight a one week period like the picture below. Facebook will then tell you the referring sites during that time, the number of people they sent your way, and what percentage of referrals each one of those sites is responsible for during that time.



These are very powerful insights. You can use them in many ways. One of the most useful ways is seeing the effect of button placement on your other sites. For example, for 30 days you may have a button linking your Facebook page at the top of each blog post, the next 30 days you may move it to the bottom of each blog post, day 60-90 you may move it to the right margin. With the “external referrers” insight you will be able to determine which placement yields you the best results.

There are many different scenarios where these insights will be useful and help you determine how to adjust your marketing, and your marketing dollars. Hopefully, I have given you some food for thought and some motivation to tweak your web presence to yield better results. Our next blog will give you even more information in understanding the power of Facebook Insights.