Is the UPS guy they key to your social media success?


I’ll be the first to admit, there are times when I find myself wracking my brain for the better part of 30 minutes trying to come up with some wonderful and ground breaking social media content. There are times when the words Facebook, Twitter, Google+, Linkedin, Pinterest, Foursquare, and Instagram are the plaque clogging the arteries of my creativity. While it is easy to understand why someone who is responsible for 100+ posts per day for every industry you can imagine can run out of ideas, there are a few very basic ideas that are proven to create a “viral stir” that are simple and fool proof and should always be part of your business’s content arsenal. The one I want to talk about today is one of your most prized assets…your staff.

It is easy to forget that social media is all about people. With all of the metrics and analytics we are force fed on a daily basis in the social media world, it’s no wonder that everything starts to become a number. As powerful as those numbers are, it is what they show that is most important. Decklan Group has the great fortune of being able to pour over a nearly unlimited supply of data about posts, their reach, their engagement, their conversion, etc. What is the undeniable truth that this data shows us??? People like people.

There is one element in your company, no matter how big or small, that is more “human” than any other. That “human element” is your staff. Whether you are a fast food chain, an auto mechanic, a non-profit, a government entity, or a law office, your employees are one of the richest sources of effective, high value content. People engage with people. People relate to people. People trust people. People do business with people. After all, people are interesting and unique.

There are endless variations of ways to feature your staff, ownership, partners, and vendors in your social media posts. Make your next Facebook post a picture of an administrative staff person and let your fans know their favorite food, ask what your fans favorite food is. Your next tweet on Twitter can be a picture of your friendly UPS or FedEx delivery person with their middle name, ask your followers “what’s #yourdriversmiddlename.” Instagram a photo of your company president with their pet. Add one of your company secretary’s chili recipes to Pinterest. The list goes on and on and on. Whether you have 2 employees or 200, these types of posts need to be in regular rotation in your company’s social media.

It will take you no time at all to see the amazing effects and benefits that come with these types of posts. It creates a personal relationship between your company and your customers. Your customers are more likely to comment on and share content they can relate to. Everyone cooks. Nearly everyone has had a pet. Everyone gets deliveries. Through social media you are accomplishing a key building block in the road to a sale and that is rapport, you are establishing common ground. Your reach will improve and your conversion will skyrocket. Why? People do business with people.

The next time you have the urge to dig through Google Images for a stock photo or a cat meme, turn to the office next door, or the cubicle behind you. Find your office janitorial staff and snap a picture and find out their hometown. You will spend less time, and obtain much more powerful content by farming your company’s pre-paid content generators…its employees.